Articles & News
Market
The Challenge
Client wanted to increase website traffic as well as overall brand recognition.
The Solution
FLEX360 developed a display campaign targeted at huntsmen/outdoor networks and used website retargeting. By using creative with a clear message, the website’s URL, and a call to action button, we encouraged people to visit the client’s website and purchase products.
The Outcome
In the month of November, our client received 303 clicks as a direct result of their campaign and had a click-through rate of 0.13%. After reviewing the client’s Google Analytics, we found his campaign had increased his number of visitors to his website by 28.98%, number of page views by 30.83% and number of website sessions by 30.33%.
The ads for the client have displayed a total of 241,380 times. We can also see through reporting that the majority of the client’s website traffic comes from desktop computers followed by mobile devices and tablets.
We can monitor their direct and organic search traffic by reviewing our client’s Google Analytics. In our experience digital marketing usually increases both organic and direct search traffic. This campaign illustrates that with a 31.08% increase in organic traffic and 11.54% increase in direct traffic.
