In the competitive higher education landscape, one 152-year-old institution partnered with Flex360 to significantly boost freshman enrollment for Fall 2024. The goal was clear: increase visibility and engagement with prospective students through a comprehensive digital marketing strategy. The result? A 13.5% rise in enrollment compared to Fall 2023 and the second-largest freshman class in the college’s history.

The Challenge
Despite its longstanding reputation, the college recognized that traditional recruitment methods were no longer enough to attract tech-savvy students. To stay competitive and drive more applications, they turned to Flex360 to design a targeted, data-driven digital marketing strategy.

The Strategy
Flex360 crafted a multifaceted digital campaign across several platforms, including Google Ads, Facebook, and Instagram. The strategy aimed to engage students throughout their decision-making process by highlighting the college’s academic strengths, financial aid opportunities, and campus life.
Remarketing was a key component, ensuring that prospective students who previously engaged with the college’s website remained top of mind. Flex360 used Google Analytics to track real-time performance, making adjustments to optimize campaign effectiveness and ROI.

Proven Results
Flex360’s campaigns delivered 215 direct clicks to the college’s application portal. With the average student valued at $41,750 annually, this translates to a potential revenue increase of $8.9 million from a marketing investment of just $75,535.
The marketing strategy exceeded expectations, helping the institution hit its enrollment goals while offering a substantial return on investment.

Record Enrollment and Continued Success
The college saw a 13.5% increase in enrollment for Fall 2024, leading to the second-largest freshman class in its 152-year history. The institution credits much of this success to its partnership with Flex360 and the effective digital marketing campaign.
The college’s marketing department expressed enthusiasm about the role these efforts played in their record-breaking enrollment numbers, highlighting the importance of this collaboration in reaching future goals.

Conclusion
By leveraging multiple digital platforms and continuously optimizing based on data, Flex360 helped this college achieve remarkable results. This case study illustrates the impact a well-executed digital marketing strategy can have in driving enrollment and achieving significant ROI.